FTC and States Act Against Hims ＆ Hers for Deceptive and Unlawful Privacy Practices

Summary: The Federal Trade Commission, joined by Utah and California, by and through Los Angeles County Counsel, today sued Hims Hers alleging that the telehealth provider shared consumers’ sensitive health information about medical conditions with third-party advertising platforms despite claiming its services maintain consumers’ privacy and deceives users about …

Why it matters: This matters if it changes compliance expectations, enforcement posture, or the practical workload for teams that have to translate guidance into controls, evidence, and operating process.

What to watch: Watch for follow-on implementation guidance, regulator clarification, enforcement movement, or changes in how larger organizations operationalize the requirement.

Source: [Executive Risk] FTC Consumer Protection Press Releases